Kate Torrance joined SickKids Foundation in 2015. As Vice President, Brand, Content & Communications, Kate is responsible for ensuring SickKids remains the number one charity brand (and continues to be one of the top overall brands) in the country. Kate was an integral part of the team that launched the globally recognised and award-winning VS brand platform for SickKids. In addition, Kate collaborates with all the fundraising portfolios at the Foundation to provide communications strategies that drive business results, while ensuring alignment to the brand platform.
Prior to joining the Foundation, Kate spent 20 years working for top-tier advertising agencies, and led national integrated advertising campaigns for top brands including Bell, Budweiser, Corona, Starbucks, Coca Cola, and Quaker. Kate holds a Bachelor of Arts Degree from the University of Toronto. An active volunteer, Kate has sat as Vice-Chair of the Board of Directors for nabs/bec Canada, a not-for-profit that exists to support the health & wellbeing of the people of the marketing and communications industry, as well as sitting on the board of Until the Last Child, a not-for-profit focused on finding permanent, loving homes for children in foster care.
Day 1: Mar 18, 2025
Day 2: Mar 19, 2025